“Where message and media converge.” It’s more than a slogan. Advertisers can no longer rely on traditional media alone to connect with their audiences, because consumers choose when, where, and how to receive information. Our challenge is to break through the clutter of a fragmented media environment and deliver the right message to the right audience at the right time.
How do we do it? With a strategic process that combines new and traditional media and integrates it into an organization’s overall marketing plan to connect brands with consumers. We have experience working with all forms of paid media – from broadcast, print and out-of-home to online search and display, digital and mobile.
YMI’s services include:
- Media Strategy and Development
- Media Planning
- Media Buying and Maintenance