A successful media program:
- aligns itself with creative and messaging
- integrates the paid media strategy into the overall marketing plan
- identifies media strengths beyond paid placement
- leverages the strengths and seasonality of multiple media channels
At YMI, we view each client as unique – not part of a category. We don’t use cookie-cutter solutions. Only after we’re certain we understand a client’s brand, audience and goals, do we work with them to develop a strategy and create an integrated media plan. We explain how we envision managing their media and delivering their message.
We use a multi-channel approach that combines traditional and new media to help our clients connect with their target audience.