We’ve been planning and buying media since Harriet Yellin opened her political media buying firm in 1978. Over the next twelve years, Yellin Media developed a reputation for expertise in the field of political advertising and began to expand beyond politics with work for corporate clients like Converse and advocacy groups like Common Cause. In 1995, we became Yellin/McCarron, Inc., when Patti took over as President and sole owner. Since then, YMI has placed millions of advertising dollars locally, nationally and internationally.
Today, Yellin/McCarron has a diverse list of clients from the fields of health care, finance, education, retail, packaged goods, advocacy, energy, and – of course – politics.