Susan Hanson Associate Media Director
Susan joined Yellin/McCarron in January of 2009 as Associate Media Director with over 15 years of experience developing strategic, cross-channel advertising campaigns. She has managed national, regional and local accounts both on the client and agency side, incorporating all forms of media from digital and out-of-home to broadcast and event sponsorships. Susan has worked with some of the area’s premier advertising agencies including Fulgent Media Group, Hill Holliday and Mullen.
As YMI's Associate Media Director, Susan reviews all research analyses, models and related information, and helps determine the overall media strategy, budget allocations and measurement plans. Her account experience includes T.J. Maxx, Boston Beer Company, Barber Foods, American Ski Company, Foley Hoag, Ropes & Gray, Partners HealthCare, Jordan Hospital, Emmanuel College, The Boston Globe, Danversbank and BankNewport.
