Patricia McCarron President
Patti began her career in advertising nearly 35 years ago, first as a political media buyer for the firm of Marttila, Payne, Kiley & Thorne and then as Vice President of Yellin Media, where she planned and placed media for political candidates, advocacy groups and referenda all over the country, including two presidential campaigns.
She became owner and President of Yellin/McCarron in 1995 and began to expand the firm's client base. Since then, she has created media strategies for hundreds of clients in dozens of industries and has grown the company from a 2-person operation to a fully staffed media management and marketing solutions firm.
A veteran media specialist, Patti has been quoted in the Boston Globe, AdWeek, Campaigns & Elections Magazine and numerous other newspapers and trade publications. She has been interviewed on WCVB-TV, and has been a guest lecturer at Boston College.
